Thinking Inside The Box: announcing the podcast

Well here it is:

More than ten years after my first podcasting experience whilst living in London, here we are back again now that podcasts are the “it” place to be. Niche audiences, mobile devices looking for on-demand audio content, podcasts are growing in popularity indeed.

A recent research into the growing phenomenon by Markettiers, focused on my home market of the UAE, highlights several key reasons why this is where brands should be, based on a few key highlights as follows:

  1. Podcast listeners spend 25% more on food and drink than non podcast listeners

  2. Podcast listeners spend 25% more on entertainment and travel than non podcast listeners

  3. 93% of people who listen to a podcast, finish it

That last insight is particularly relevant in this day of fighting for the attention of your target audience. But what has this got to do with launching my own podcast? And, if you listen to it, you will realise that it isn’t particularly thrilling, compelling or useful. Yet.

But it will be. If just one of my lovely contacts and I find the time to drill into the creative challenges faced in the marketing communications arena. The point is, the podcast was inspired by the hackneyed term “thinking outside the box” and how communicators define their competitive advantage or otherwise on their own terms, i.e. what does their box look like.

To date, I have yet to invite someone else into my audio space. But it will happen. And when it does, I sincerely hope it will prove useful to my audience. That’s where you come in.

Just in case you missed the link at the top:



My First Haiku


Limited Japanese Rhyme

Speak like Yoda, I’m

Day Off


Fifty Five Dirhams,

Dubai Selfie Museum:

Shoot Thyself an Hour.



Mama left today,

Calm and silence rule the house

Empty MiNy.

A MiNy at Work

Work-life Balance

Third Day Back to Work,

Welcome, Hump Day, Welcome! Yes,

Mom Leaves Tomorrow!


Office Politics

Disco Inferno,

A Theatrical Success!

Work Pays Performance.


Ice Breaking

Happy Feet Humans!

Mix & Mingle with Penguins,

Black & White Thursday.

Ten Thousand Steps

This is it, folks. A new chapter for the Miny duo has started with 2019. Bikram has taken a back burner, Pilates still part of the mix, but the key ingredient these last two weeks has been achieving a solid number of steps per day. Ten thousand minimum, to be precise.

Doesn’t sound much I suppose, for those reading this living in sprawling metropoli such as London, Paris or New York, where walking is unconsciously auctioned like breathing, part of a daily commute, a daily grind is Dubai dwellers can easily omit. Here we are somewhat spoiled, living in our air conditioned capsules where a commute to work can typically include: leave the apartment, lift to parking, walk 50 steps max to the car, drive to office parking, walk 100 steps to office lift, park arse at desk for 9 hours minimum. Rinse and repeat on a daily basis.

Walking 3000 steps a day would be a normal day without a concerted effort. We have shifted our schedules to get up at 5am every day, prepare breakfast and be out walking around the Marina or on the beach well before sunrise. Not only does this, in our humble opinion, start your day the right way (breakfast and exercise, however mild), but also we find ourselves talking together more than ever. You simply can’t stare into your mobile phone when you’re trotting around the neighbourhood.

More to follow on this habit we are forming, if you’re lucky we might even blog a tad about our attempts at keto dieting and intermittent fasting.